Following the many food crises that there have been, consumers now want to know what they are eating and where it comes from. The purity, freshness and flavours of our cooking herbs are very popular among our consumers.

In keeping with an underlying trend across Europe, the benefits of our products are now emphasised on all of our packaging: the truth & simplicity of our products are bordered by two coloured curves, illustrating the fact that they can be sprinkled on food and demonstrating the pleasure involved in preparing dishes.

A wide range that is now clearly identifiable on store shelves, with clearly visible information about the variety.

As well as making our packaging more practical – something that was eagerly awaited by consumers – we wanted to emphasise all the work of our farmers, people who are passionate about growing cooking herbs. They now all feature on our packaging.

As an extension of our new graphic charter, we have created a new claim – Le P’Tit+BBS – summarising all of the benefits of our products in a way that is easy to remember: Beau, Bon et Sain – Beautiful, Good and Healthy. These promises apply to all of our ranges and are what create the enjoyment associated with food – enjoyment that consumers all expect nowadays.